Industry News

Top 3 Industry News
TikTok's New Artist Playbook

🗞️ Story 1 — TikTok Is Now Breaking Artists in a Whole New Way

TikTok has unveiled the latest campaign in its "Behind the Breakthrough" documentary series, this time spotlighting independent artist Sienna Spiro and her hit "Die On This Hill." The series pulls back the curtain on how independent artists are using TikTok not just for views — but as a full career launchpad, from discovery to dedicated fanbase to release momentum.

What this means for you: TikTok isn't just a place to go viral anymore — it's becoming a documented pipeline for independent artist breakthroughs. If you're not treating it like a strategic tool, you're leaving opportunity on the table. Consistency, authenticity, and a clear visual identity are what's separating the artists who break from the ones who scroll by.

🔗 Article

🗞️ Story 2 — SoundCloud Just Dropped a Major Superfan Feature for Independent Artists

SoundCloud has launched Follower Exclusive Releases — a new superfan feature that lets independent artists drop music exclusively to their followers before releasing it everywhere else. The move is part of a growing superfan monetization push across platforms, with Spotify also reportedly plotting its own superfan buildout.

What this means for you: The platforms are starting to reward artists who have built real, loyal audiences — not just high stream counts. Your most dedicated fans are becoming your most valuable asset. Start building that relationship now.

🔗 Full breakdown

🗞️ Story 3 — Independent Artists Are Now Getting Paid for AI Training

Merlin, the digital rights agency for independent labels and distributors, has struck a licensing deal with AI music platform Udio — securing fairer compensation for AI training for independent artists. The deal establishes a framework where independent artists maintain control over their work and are compensated for their creativity — a major shift from how AI companies have historically operated.

What this means for you: The conversation around AI and music is moving from theft to compensation. Independent artists who register their music, document their catalog, and stay informed are in the best position to benefit as these deals become the norm.

🔗 More here

Tip Of The Week

Tip You Need To Know
💡Build a System Around Your Content

💡 Tip of the Week: Your Content Has No Strategy. Here's How to Fix It.

Most independent artists approach content the same way they approach inspiration — they wait for it. When something feels right, they post. When life gets busy, they disappear. And then they wonder why their following isn't growing.

The artists who are consistently breaking on social media aren't more creative than you. They're more systematic.

A content system means you're never starting from scratch. You know what you're posting, why you're posting it, and how it connects to your bigger career goals — before the week even starts.

Here's how to build one:

1. Pick your content pillars — and stick to them. Choose 3-4 themes that represent you as an artist. For example: your creative process, your personal story, your music and releases, and your perspective on the industry. Every piece of content you make lives inside one of these buckets. No more staring at a blank screen wondering what to post.

2. Batch your content once a week. Set aside 60-90 minutes every week — one session — to film, record, or write everything you plan to post. Batching kills inconsistency because you're not relying on daily motivation to show up. You create once, you distribute all week.

3. One idea, multiple formats. A 60-second studio video becomes a Reel, a TikTok, a YouTube Short, and a tweet. A behind-the-scenes clip becomes a story, a post caption, and a thread. You should never create a piece of content that only lives in one place. Squeeze every format out of every idea.

4. Post with intention, not just frequency. More posts doesn't mean more growth. The algorithm rewards content that gets engagement — saves, shares, comments, and watch time. One post that genuinely connects beats five posts that no one interacts with. Quality and consistency beat volume every time.

5. Track what's working — and double down. Every two weeks, check your analytics. Which posts got the most saves? Which ones drove profile visits? Which ones flopped? The data tells you exactly what your audience wants more of. Stop guessing. Let the numbers guide the next batch.

The goal isn't to go viral. The goal is to build a consistent presence that compounds over time — so that when you drop music, people are already paying attention.

Your content is your marketing. Treat it like one.

How to do it: Block 60-90 minutes this weekend. Write out your 3-4 content pillars. Film 5-7 pieces of content in one session. Schedule them across the week using a free tool like Later, Buffer, or Meta Business Suite. Repeat every week.

See how 24/7 Artists can help you on your Artist Journey 👇

Recommended For You

Tools For Your Career
Direct to Fan Guide — D2C Campaign Generator

You've been building an audience. Posting consistently. Growing your following. But when it comes to actually making money from the fans who already love your music — most artists have no idea where to start.

That's exactly what our D2C Campaign Generator was built to fix.

Your fans want to support you directly. Streaming pays fractions of a penny. Algorithms decide who sees your content. Labels take the cut. The artists winning right now aren't just relying on Spotify — they're selling directly to their fans and keeping every dollar.

In just 5 minutes, the D2C Campaign Generator builds your entire direct-to-fan campaign. Enter your goals, fan size, and release details and instantly get:

• A custom fan tier strategy — what to offer at each level, how to price it, and how many fans you need at each tier to hit your revenue goal

• A full revenue projection showing exactly what you could earn

• A week-by-week campaign checklist so you always know what to do next

• Custom fan tiers from Supporter at $4.99/mo all the way to Superfan at $49.99/mo

No guesswork. No expensive consultant. Just a clear, actionable plan to turn your existing fanbase into real income — from merch bundles and exclusive content to early access drops and superfan memberships.

Given this week's tip about building a content system — this is the next step. Consistent content builds the audience. The D2C Campaign Generator shows you how to monetize it.

Your fans are ready to pay. Are you ready to ask?

👉 Open the tool inside your 24/7 Artists dashboard today https://my.247artists.com

24/7 Artists Updates

Here’s What’s New
The Content + Marketing Cohort — Now Starting June 20

We have an update on the Content + Marketing Cohort.

We've made the decision to push the start date to June 20th — and we want to be upfront about why.

We want this to be better. Better for you, better for the artists coming in, and built with enough runway for everyone to actually prepare and show up ready to go. Rushing a cohort that's designed to transform how you approach your content and marketing wasn't something we were willing to do.

So we took more time. And what's coming on June 20th is going to be worth the wait.

Here's what that means for you:

• More time to get your content foundation in place before day one

• More time for us to make the experience even sharper

• A better cohort. Full stop.

More details are coming soon — including what's new, what's been upgraded, and everything you need to know to be ready for June 20th.

If you're not already signed up, now is the perfect time. The rate is still locked at $50/mo for 1 year — but that won't last forever.

Stay tuned. More news coming soon.

📅 New Start Date — June 20, 2026