ASK YOUTUBE

Author

247 Artists
November 13, 2025

Go From Posting Randomly → Building a Real YouTube Strategy

You’ve got the content. Now it’s time to turn views into real fans. Watch Now

❝

“Start with the intention to be regular. Don’t burn yourself out doing things you can’t sustain.” — Tuma Basa

In less than an hour, you’ll learn how to:

  • Treat your channel like your own music network 

  • Build momentum with consistency & storytelling

  • Use YouTube Shorts + Lives to grow faster

  • Turn casual views into a loyal audience

About the Instructor

Tuma Basa is the Director of Music & Culture at YouTube, where he helps artists turn their channels into powerful platforms for connection and growth.

Before YouTube, he led hip-hop programming at Spotify, curating the iconic RapCaviar playlist, and held key roles at MTV and BET.

His mission: to help artists build careers that last, not just moments that trend.