YouTube Session with Tuma Basa ▶️

24/7 Family, this one’s a must.
We’re sitting down with Tuma Basa, Director of Music & Culture at YouTube (and the mind behind RapCaviar, BET, and MTV’s biggest music moments).

He’s pulling back the curtain on how to:
🎯 Use YouTube’s tools + features to grow your audience and connect directly with fans
🚀 Navigate today’s music industry as an independent
💡 Apply insights from platforms that have shaped culture

This isn’t theory — it’s real strategy from someone who’s built platforms that defined the last decade of music.

When: Oct 16, 2025 — 6:00–7:00 PM EDT
Where: Online (link after registration)