When you’re a new artist, it’s tempting to jump into paid advertising to get your music out there. However, running ads too early can lead to missed targets, wasted budget, and, ultimately, a setback in your growth. Before you invest in ads, focus on building organic traction—this approach not only saves you money but also helps you discover who your true audience is, setting the stage for more successful campaigns later on. Learn more below.

Could a TikTok Ban Impact Your Reach?

With the U.S. election behind us, artists and creators on TikTok may be wondering about the platform’s future. The new administration could enforce a ban by January 2025 if TikTok’s parent company, ByteDance, doesn’t divest from the app. This leaves millions of U.S. creators in limbo, potentially facing a loss of one of today’s biggest platforms for music discovery and audience growth. TikTok is fighting back, and legal battles could delay any decision until late 2025. We’ll keep you updated as this develops—stay tuned to protect your digital strategy!

12K BETA USERS

We’re celebrating a major milestone! 12,000 of you are now part of our CreatorSPC community, pushing boundaries and growing your music careers with us. This journey wouldn’t be the same without each one of you—thank you for being here! Let’s keep building, learning, and creating together.

Here’s to many more milestones to come!

Thank you for being a part of our thriving community. Your journey as an artist is our priority, and we’re here to support you every step of the way.